Sustainable living, mindfulness, wellbeing. Just some of 2017’s inescapable buzzwords; more pressure on our 21st Century lives already plagued by rapidly changing social expectation and constant connectivity. What do they actually mean for us in an increasingly demanding society? How are we supposed to achieve this Nirvana of lifestyles that's sustainable, healthy, but also realistic?
Be For Change is a company set to answer some of these questions and deliver a much-needed hit of realism in an industry too often clouded by false promises and unattainable expectations. Dedicated to living mindfully in the present day and age, Be For Change aims to develop long-lasting, high quality products that keep fine materials away from the landfill.
The company has just launched One Aware, a biannual magazine tackling the big issues at the core of both individual and societal journeys towards a more mindful and sustainable future.
Issue 001 landed hard with a look at some of the internal paradoxes we face as humans seeking a more impactful existence, with the array of writers exploring a range of issues with a rare authenticity. It’s bold, it’s raw and it’s intimate; and these philosophies are mirrored in OA’s striking aesthetics and minimalistic visual make up. Above all, this issue brings home the fact that it is possible to live a fulfilling, sustainable life and still be human.
I was fortunate enough to work with the creative team to develop some of the visual content for the opening piece focussed on impulse; an inherent part of existence that touches all of us, even if we can’t always consciously acknowledge it. We shot on a weekend in Shoreditch and came away with some powerful photos, a sample of which are below.
The piece tells the stories of four writers, each with a very different perspective on impulses ranging from desire to 21st century consumerism. To be frank, the article is close to home- but in the most positive way. It’s conceivable that every reader will be able to relate to each story on individual level and recognise the lack of control we sometimes can’t escape as human beings.